1009 rejections before finding a taker for KFC recipe

Posted: Jul 20, 2023 Updated: Sep 11, 2023

Antarctica is the only continent that doesn't have a KFC for obvious reasons. When Colonel Harland Sanders founded his first restaurant at age 39, he never imagined it would be around the world today. Sanders didn't have the most leisurely start in life; his dad died when he was 4, he dropped out of school in the seventh grade, and he worked many jobs until his middle age. If you can name the job, he probably had it; they included:

Farmhand
Painting horse carriages
Train car conductor
US Army wagoner
Blacksmith's helper
Train cleaner
Fireman
Railroad laborer
Lawyer
Life insurance salesman
Ferry boat operator
Secretary at the Chamber of Commerce
Start a lamp company
Tire salesman
Service station operator

It took until Harland was in his 40s that he discovered his true passion: cooking. In 1930, he started serving food, including fried chicken, at the service station he was operating in Kentucky. The food was good, and cooking helped him finalize his secret KFC recipe in 1939. Still, Sanders would face setbacks due to World War II, forcing him to get other jobs to make ends meet, such as a supervisor or running cafeterias.

In 1952, Harland franchised his fried chicken recipe for the first time to spawn the Kentucky Fried Chicken restaurant in Utah. The hearsay goes that 1009 restaurants rejected him over the years before he found his first taker for his recipe.

Four years later, at 65, his original Kentucky restaurant failed due to a newly built highway reducing traffic, and Sanders being broke caused him to start seeking additional franchising opportunities. Harland would find takers much more quickly this time. By 1960, KFC expanded to 200 restaurants, and over 600 four years later.

Today, KFC is one of the largest restaurant chains in the world, with over 27,000 restaurants. It is also a Christmas tradition in Japan, and there are still commercials highlighting Colonel Sanders to this day.

Quotes

He had encountered repeated failure largely through bullheadedness, a lack of self-control, impatience, and a self-righteous lack of diplomacy

John Ed Pearce

I only have two rules: Do all you can, and do the best you can.

Colonel Sanders
References
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